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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

California Dealer to Produce Limited Edition Sons of Anarchy Harley-Davidson

Bartels’ Harley-Davidson, a dealership in Marina Del Rey, Calif., has signed a licensing deal to produce a run of limited edition Harley-Davidson motorcycles inspired by the FX drama “Sons of Anarchy“. According to a report by The Hollywood Reporter, Bartels will produce 100 units, each priced at about $25,000. The Sons of Anarchy Harley-Davidson models will go on sale in August when they are revealed at the Sturgis rally in South Dakota.

Top 5 Motorcycle Helmets From J.D. Power

J.D. Power and Associates who do independent and unbiased surveys and polls have gathered information on customer satisfaction of motorcycle helmets. The study measures the overall satisfaction of motorcyclists with their new helmet in three key factors: ventilation, face shield, and design and styling; which consist of 11 attributes: quietness; ventilation/air flow; de-fogging; face shield ability to keep wind out; face shield ability to resist scratching; ease of replacing face shield; scratch resistance of shell; color/graphic design; weight; ease of fastening the strap; and fit and comfort.