2013 Harley Davidson Softtail Slim on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Arlen Ness B-Day Bash At Petersen Museum

On July 12 the Petersen Automotive Museum is throwing a birthday party for one of motorcycling’s customizing icons, Arlen Ness. The B-day celebration will be followed by a V-Twin Cruise-In on July 13 and punctuated by a summer-long exhibit entitled Arlen Ness: Art on Two Wheels. The July 12th birthday party is open to the public and the $95 ticket price puts you in the company of Arlen and other customizing aristocrats and also includes cocktails and dinner.

New 2012 Harley-Davidson Models Named in CARB Documents

Documents released by the California Air Resources Board reveal two new models from Harley-Davidson’s 2012 lineup: a 10th anniversary edition V-Rod and a new member of the Dyna family. The CARB documents list motorcycles that have received approval for the state of California. The Motor Company has received approval for several 2012 models including the 2012 Harley-Davidson Night Rod Special Anniversary and the 2012 Harley-Davidson Switchback.