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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Third Annual ‘The MEET’ at ACM

More than 2,000 attendees visited America’s Car Museum for its 3rd annual Vintage Motorcycle Festival ‘The MEET’ last weekend in Tacoma, Washington, where over 300 motorcycles and scooters were showcased on the Haub Family Field at LeMay. The event drew pre-1981 motorcycles and scooters from the U.S. and Canada, including an antique motorcycle display, swap meet, cruise-in and a 78-mile roundtrip tour from ACM’s Anderson Plaza to Mt. Rainier.

Harley-Davidson Archive Collection

Harley-Davidson has been building motorcycles for a long time. Over 105 years in fact, according to the summer celebration I attended in Milwaukee last summer. Who could have guessed over a century ago that the company would be alive and thriving today?