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Mustang Announces Metal Flake Seat Colors and Display for Sturgis

Just in time for Sturgis, Mustang Seats has release new color options for its custom seats. Designed to match the retro colors on Harley-Davidson’s Hard Candy Custom collection, the vinyl seats have metal flake in six available colors available on Mustang’s Tripper Solo, Tripper Fastback and DayTripper seats. According to Mustang, after the starting its custom seat program last fall, so many customers requested a metal flake option that they had to provide it.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Dealers Top 2012 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealerships topped the rankings for the 2012 edition of the Pied Piper Prospect Satisfaction Index, an industry benchmarking study examining how well dealerships treat customers, and turning shoppers into buyers. The Pied Piper PSI rated different manufacturers’ dealerships in a number of categories to produce an overall score. The study was conducted between July 2011 and April 2012 with 1,653 anonymous “mystery shoppers” gathering information at different dealerships across the U.S.