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Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.

Harley-Davidson and Brando Estate Settle Boot Suit

The estate of Marlon Brando and Harley-Davidson have reached a settlement in a civil suit over the use of the actor’s name. As reported last May, the dispute was over a leather riding boot Harley-Davidson sold as “The Brando”. The suit sought an injunction for Harley-Davidson to stop using the Brando name, and asked for unspecified damages.

Get A Harley-Davidson Demo Ride At American International Motorcycle Expo

From a press release issued by AIMExpo: The American International Motorcycle Expo (AIMExpo) announced today that the Harley-Davidson Demo Fleet will be featured at the 2014 event, offering test rides of the legendary company’s 2015 models. Additionally, Orlando Harley-Davidson becomes the newest exhibitor to join AIMExpo, which will host nearly 500 powersports companies from around the world October 16-19 at Orlando’s Orange County Convention Center (OCCC). The presence of the Harley-Davidson brand at AIMExpo for the first time adds to the growing excitement surrounding the 2014 event, now less than a month away.