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Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

2012 Harley-Davidson Seventy-Two Revealed in CARB Documents; Softail Slim Bobber Also Rumored

Harley-Davidson will introduce a new 1200cc Sportster model  released by the California Air Resources Board. The new 2012 Harley-Davidson Seventy-Two is expected to be announced at the company’s winter dealer meeting next month, and it may not be alone. Newly released documents from the CARB reveal the Harley-Davidson Seventy-Two among the company’s 1200cc Sportster offerings alongside the Forty-Eight, 1200 Custom and Nightster.

Warren Buffett Loans $300 Million to Harley-Davidson

Don’t think that Mr. Buffett is lending the American icon the money out of the goodness of his heart, he is receiving a whopping 15 percent on his money, at those rates I can lend Harley some money! CNBC.com Warren Buffett poses on a motorcycle at the Burlington Hathaway annual meeting in May, 2008.  Berkshire’s Geico subsidiary was promoting its motorcycle insurance.