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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Expensive pleasure: the cost of the electric Harley-Davidson LiveWire announced

The first "electric train" from Milwaukee - this time for real! - will appear on the New World market in August and is expected to be one of the most expensive models in the corporate palette. Nearly thirty thousand dollars ($29,799) is the minimum price for a Harley-Davidson LiveWire.

Tsunami-Tossed Harley-Davidson from Japan Washes Up in Canada

A shipping container holding a Harley-Davidson motorcycle with Japanese plates was discovered on a beach in British Columbia, Canada. The container, which appears to be the cargo area of a box truck, is believed to be one of the first notable pieces of debris set adrift by the 2011 Japanese tsunami to land in North America. Beachcomber Peter Mark discovered the containerwhile riding his ATV along an isolated beach on Graham Island, an island south of the Alaskan Panhandle.