2007 Harley-davidson Xl1200c - Sportster 1200 Custom on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2014 Harley-Davidson Sportsters Receive ABS and Keyless Security Options

Harley-Davidson revealed a five-model Sportster lineup for 2014 with some minor updates including new options for ABS and the H-D Smart Security System. The 2014 Sportster line consists of the 883cc SuperLow and Iron 883 and the 1200cc Forty-Eight, Seventy-Two and 1200 Custom. All five models received new brakes, with larger 300mm front rotors replacing the old 292mm discs.

Mopar to Sponsor Canadian Superbike Championship

Chrysler’s parts and accessories brand Mopar has signed on to be the title sponsor for the 2012 Canadian Superbike Championship. Mopar replaces Parts Canada which recently ended a 22-year partnership with CSBK over controversial comments made by the series organizer on an Internet forum. The seven-round CSBK series includes separate pro and amateur Superbike and Sportbike classes, as well as a Harley-Davidson XR1200 Cup and a new spec series for young riders featuring the Honda CBR250R.