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EBR Nation Part 3: Made In America

Erik Buell Racing has released the third episode of its series about the new 1190RS sportbike. The latest episode focuses on the company’s “Made in America” philosophy, with its goal of producing a high-performance superbike in the U.S.A. As Erik Buell, racer Geoff May and designer Tony Stefanelli discuss the themes of innovation and freedom, we can’t help but wonder however whether they’re talking about American ideals, or about being out from Harley-Davidson’s umbrella.

Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.

Harley-Davidson Offers “Steel Toe Tour” of York Factory

Harley-Davidson is adding a new factory tour program offering visitors a personal look at the company’s York production facility. For years, the M has been offering free factory tours of its operations in York, Pa., Kansas City, Mo., Tomahawk, Wis., and Menomonee Falls, Wis., facilities. In 2009, Harley-Davidson introduced a premium tour that takes guests into “employee-only” areas called the “Steel Toe Tour” at its Menomonee Falls location.