2007 Harley-davidson Flhrse3 Screamin' Eagle Road King on 2040-motos

Moto blog

Harley-Davidson Adds Twin Cam 96 and 103 Engines to Factory Remanufacturing Program

Harley-Davidson has added the Twin Cam 96, Twin Cam 103 and 2003-2006 CVO Twin Cam 103 engines to its engine remanufacturing program. The program, which previously accepted 1984 and newer Evolution 1340, Twin Cam 88, Twin Cam 88B and Twin Cam 95 powerplants, takes used engines, rebuilds and repaints them. Customers can take their existing Harley-Davidson motorcycle to a dealer which will remove the engine and send it back to the factory.

A (Not So) Silent Night from Harley-Davidson – Video

It’s probably not conducive for sleeping in heavenly peace, but Harley-Davidson has released a Christmas-themed ad with the song “Silent Night” performed by the revving V-Twin engine of a Softail Breakout. Titled “The Sound of the Festive Season”, the ad spot was produced by U.K agency Big Communications for Harley-Davidson Europe Middle East and Africa. According to AdWeek, the ad was conceived, sold and produced in just 72 hours.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.