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Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

Harley-Davidson Reports Q1 2012 Results

Harley-Davidson reported a 20.3% increase in motorcycle sales over the first quarter of 2012, including a 25.5% increase in the United States. According to Harley-Davidson‘s first quarter report, The Motor Company sold 59,677 motorcycles, worldwide, up from the 49,595 motorcycles reported in the same quarter of 2011. U.S.

EICMA 2013: Harley-Davidson Revolution X 750 & 500 First Impressions Video

Bred in America, built in India the new Revolution X platform is meant to be Harley’s new price point model. The two motorcycles feature the new liquid-cooled Revolution X engine, a narrow, agile chassis with a low seat height (26.3 inches), new suspension, a wide handlebar and minimalist styling. Not all markets will get both engine sizes, but the U.S. will. The 500 costs $6700 and the 750 is $7500.