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MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

Zero Enters South American Market

Zero Motorcycles has signed a distribution deal with the Brazilian dealer network Grupo Izzo, bringing its electric motorcycles to first Brazil, and soon across South America. Brazil is one of the world’s fastest growing markets for motorcycles, a market Zero hopes to tap with its new distribution deal. Grupo Izzo is based mainly in Brazil with 11 locations, but has plans to expand into other South American countries.

Laconia Harley-Davidson and New Hampshire Motor Speedway to Raise $76K for Boys & Girls Clubs in World Record Attempt

Laconia Harley-Davidson and New Hampshire Motor Speedway (NHMS) have teamed up to make the 90th Anniversary of Laconia Motorcycle Week even more historic through an effort to raise over $76,000 for the Boys & Girls Clubs of New Hampshire and set a new Guinness Worlds Record. Laconia Motorcycle Week attendees and New Hampshire residents will play a key role in this endeavor by purchasing tickets for a Community Appreciation Parade at New Hampshire Motor Speedway on the final Saturday of Bike Week, June 15th. Participants will have the unique opportunity to ride around the New Hampshire Motor Speedway track, continue on a police escorted, scenic 32-mile ride around the Lakes Region, set a new Guinness World Record and most importantly, raise significant funds for the Boys & Girls Clubs of New Hampshire.