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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Zero Motorcycles Promotes Askenazi to CTO

Zero Motorcycles has promoted Abe Askenazi to the position of chief technology officer. A former Buell engineer, Askenazi joined Zero Motorcycles in 2010 as vice president of engineering where he played a vital role in developing the company’s 2011 line-up, overhauling over 80% of Zero’s existing electric motorcycle line-up while adding the Zero XU and street legal versions of the Zero X and Zero MX in just 10 months on the job. “Abe’s ability to effectively execute on an aggressive product development plan, select the best new technologies and rally his team is remarkable.

EBR Announces More Than 60 Founding Dealers

Erik Buell Racing (EBR) today announced its founding dealerships across the United States. The recruitment process began shortly after the American International Motorcycle Expo in Orlando, Florida, where the company took the wraps off the 1190RX production superbike. More than 60 dealers will be the first to carry the 1190RX.