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Las Vegas Harley-Davidson Breaks Ground On Vegas Strip

Las Vegas Harley-Davidson broke ground yesterday on a full-line Harley-Davidson dealership on the famed Las Vegas Strip. A custom Nevada Sesquicentennial-themed motorcycle celebrating the state’s 150th anniversary was revealed as part of the event, along with details on how one lucky rider will win it at the store’s grand opening. Harley-Davidson owners from around the city flocked to the site as Las Vegas Harley-Davidson President Don Andress and Vice President Timothy Cashman discussed the new location and, along with Governor of Nevada Brian Sandoval, unveiled a custom Nevada Sesquicentennial-themed motorcycle.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Reports Q2 2011 Results

Harley-Davidson reported a net income of $190.6 million over the second quarter of 2011, thanks to the first year-on-year quarterly improvement in the U.S. market in nearly five years. For the three months ended June 26, 2011, Harley-Davidson’s operating income totaled $301.9 million, a 38.0% increase from the $218.8 million reported in the same period of 2010.