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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

2013 AIMExpo: Rekluse Clutches – Video

Perhaps the biggest name is aftermarket clutches, Rekluse Motorsports featured two new Harley-Davidson clutch systems at the American International Motorcycle Expo. The Rekluse Torq Drive auto clutch system is designed to increase torque capacity by 17% to the general clutch system. This is a very simple system and no modifications are needed to install the auto clutch.

Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.