2006 Harley-davidson Dyna Cruiser on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Opens New Asia Pacific Headquarters in Singapore

Harley-Davidson has opened a new regional headquarters for the Asian market in Singapore. The new facility will house Harley-Davidson‘s sales, marketing and dealer development operations for its Asia Pacific region. The region office was previously located at Harley-Davidson’s global base in Milwaukee.

Marisa Miller Takes Harley-Davidson Rider’s Edge Training [Video]

If there’s one thing I like more than motorcycles, it’s hot supermodels, such as Victoria’s Secret Angel, Sports Illustrated Swimsuit Issue covergirl and Harley-Davidson spokesmodel Marisa Miller. Miller has appeared in a number of promotional spots for The Motor Company in recent years, most notably for the Harley-Davidson V-Rod Muscle and to support Harley-Davidson’s U.S. Military Appreciation programs (one of Miller’s “American Bombshell” post cards is currently my computer’s desktop wallpaper).