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Moto blog

Effenbert-Liberty Withdraws from Superstock 1000 Cup – Two Less Ducati 1199 Panigales in Competition

Mere days after promoting racer Brett McCormick to its World Superbike team, Effenbert-Liberty Racing has announced its withdrawal from the Superstock 1000 Cup. Effenbert-Liberty was one of the higher-profile teams that were planning to compete in the Superstock 1000 Cup on the Ducati 1199 Panigale. Until this week, the team had planned to field McCormick and Federico Sandi in the Superstock series alongside its three-man WSBK team of Sylvain Guintoli, Jakub Smrz and Maxime Berger on the Ducati 1198.

Piaggio Opening New Design Center in US

Piaggio announced it is opening a new design center in Pasadena, Calif., to be headed by Aprilia RSV4 designer Miguel Galluzzi. Roberto Colaninno, chairman and chief executive officer of  the Piaggio Group, announced plans for the new Advanced Design Center at a dealer convention for the Piaggio Group Americas in Miami, Fla. At the moment, North American customers usually have to wait a little longer before they receive new Piaggio models, with most models arriving on these shores months after they are available in Europe.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.