1999 Ducati St 4 on 2040-motos

Moto blog

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.

The photo leak has revealed the exterior of the Ducati 939 SuperSport

Studio photographs of the more expensive S version (judging by the Öhlins suspension and forged wheels) have already leaked into the worldwide web. The engine is clearly borrowed from the Hypermotard 939, the frame and suspensions are reminiscent of those of the Monster, and the dashboard and face are reminiscent of the Panigale. All technical data will be revealed by the Italians at the very beginning of October at the Intermot exhibition in Cologne.

For Sale by Owner: A Look at Potential Ducati Buyers

For Sale by Owner1 of 8Next Last Last month, news broke that Ducati is once again up for sale, with its owner, private equity firm Investindustrial is looking for a “world-class industrial partner” for the noted Italian manufacturer. Since then, a number of potential suitors have popped up as being interested in acquiring Ducati. Audi has reportedly cut to the front of the queue to negotiate with Investindustrial.