The company originated in 1904 as a bicycle manufacturing company named "Società Giuseppe Bianchi" and its first headquarters were in the Italian town of Via Bellariva. Later the enterprise moved to Florence. The name Beta comes from the initials of Bianchi, Enzo and Tosi, Arrigo who ran the company at that time. It’s interesting that at the moment the company is run by Lapo Bianchi - great grand-son of Giuseppe Bianchi who founded BETA motorcycles.
The company first attempted manufacturing motorcycles in 1948, focusing on two-stroke city bikes in the 1950s and 1960s. The production of off-road motorcycles started in the 1970s. These models gained extreme popularity which helped BETA develop motocross, endure and eventually trial bikes. In the beginning of the 2000s they entered the 4-stroke endure market with KTM motors. Nowadays, there is a wide variety of both two-stroke and four-stroke models.
Mon, 13 Oct 2014
From an EnduroCross press release:
Factory Beta and Stillwell Performance-backed Cody Webb took a decisive win tonight in Salt Lake City’s inaugural AMA GEICO EnduroCross event. The win was Webb’s second after taking the first round victory in Las Vegas and puts him and his Beta two-stroke 300 into the points lead. The race fans in attendance at the Energy Solutions Arena saw a night go almost perfectly for GEICO-supported Webb.
Fri, 03 Oct 2014
This weekend the EnduroCross championship makes its way to Denver and the National Events Center for the fifth round of the nine-round series. Truckloads of dirt, mountains of rock and piles of logs are coming together to create an EnduroCross course that’s sure to challenge racers and entertain fans.
Excitement will be a mile-high this weekend as the EnduroCross Championship puts three different race winners into an epic battle for valuable points before the halfway point in the series. Beta/GEICO-backed Cody Webb has led since his first round victory in Las Vegas, but KTM’s five-time champion Taddy Blazusiak is hot on his heels after a big win at the last round in Atlanta and at X-Games. And don’t count out Colton Haaker.
Mon, 11 Aug 2014
Skully (www.skullysystems.com) today announced the company has begun production of its highly anticipated AR-1 motorcycle helmet, the first vertically integrated smart HUD helmet for consumers. In addition to a revolutionary Heads Up Display system that displays information approximately 10 feet in front of the rider, the AR-1 helmet features a near 180-degree rearview camera, turn-by-turn GPS navigation, smartphone pairing and voice control, making it the world’s smartest motorcycle helmet. The AR-1 was introduced in late 2013 to worldwide acclaim, resulting in more than 100,000 beta tester applications. Skully is taking pre-orders for the AR-1 helmet exclusively on Indiegogo. The 30-day campaign will feature limited time, special pricing on the AR-1 and will be the only opportunity to ensure they will receive early shipping.
Tue, 24 Jun 2014
Beta USA has revealed its 2015 models including updates to its entire four-stroke engine range and minor tweaks to its two-stroke lineup. The biggest changes are smaller displacements for most of the four-stroke lineup and the adoption of features previously offered on the Factory-edition variants. Apart from the engines, the two-stroke and four-stroke Beta RR models receive the same chassis updates.
Tue, 17 Jun 2014
Saddlemen, a well-known name in high-quality aftermarket seats, luggage and accessories for all types of motorcycles, announced today the launch of its new and improved website, providing consumers with a more custom and interactive experience. The new Saddlemen website includes the following site enhancements:
Improved Navigation: Users can now search for products based on the year, make and model of their motorcycle using the new drop down menu feature, allowing for increased accuracy when shopping for products. Enhanced Technology: The new site is formatted for both mobile and desktop use, whether you’re out on the road or relaxing at home, customers can now shop for their favorite Saddlemen products whenever and wherever they like.
Tue, 01 Apr 2014
Fans of EnduroCross will be excited to know the 2014 season is set to get underway on May 2. Entering its 11th season of competition, two new venues will be joining the calendar, allowing more people to witness this exciting indoor off-road racing action. If you’re not familiar with it, EnduroCross tracks incorporate various elements of extreme off road racing into a Supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole…and even a few special obstacles like giant tires thrown in! Known as the “toughest racing on two wheels,” this indoor off road racing is sometimes described as carnage on two wheels, and will certainly keep you on your feet.
Thu, 16 Jan 2014
Whatever you do, don’t call the Sway an electric version of the Piaggio MP3. While it’s true the Sway does have two forward wheels and one trailing behind, the similarities end there. Oh, and unlike the MP3, the Sway is still in Beta testing.