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BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

WSBK: 2012 Phillip Island Results – Video

Max Biaggi won the opening race to the 2012 World Superbike Championship while defending champion Carlos Checa came back from a high-speed crash in the first race to win the second at Australia’s Phillip Island circuit. Reigning champion Checa of Althea Ducati had a stunning high-side crash while leading on the sixth lap of Race One. The WSBK paddock was already in shock with the death of 17-year-old Oscar McIntyre in the Superstock 600 race the day before but thankfully Checa was not seriously injured.

EICMA 2011 Preview: BMW Maxi-Scooters to Debut in Milan

BMW will present its 2012 lineup at the upcoming EICMA show in Milan, Italy, but the centerpiece will be the company’s first maxi-scooters. The German manufacturer is expected to reveal two scooter models, both derived from the Concept C BMW unveiled at the 2010 EICMA show. The two scooters are expected to be powered by a version of the parallel Twin engine used in the F800R, but with a lower displacement in the 500cc-650cc range.