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BMW Sells Husqvarna to Pierer Industrie AG

The BMW Group has announced the sale of 110-year old Husqvarna Motorcycles to Austrian-based Pierer Industrie AG. “The BMW Group signed a purchase agreement with Pierer Industrie AG (Austria) for the acquisition of Husqvarna Motorcycles. The acquisition will proceed subject to approval by anti-trust authorities.

Vespa Announces 80th Anniversary Celebration in Rome 2026

Is there a scooter design more iconic than a unibody Vespa? That's not a question for the ages, friends — answer to that is no, no there isn't. Here's the rub: one of Italy's most storied two-wheeled manufacturers is on the cusp of its 80th birthday and everyone is invited.

MV Agusta Chairman Hubert Trunkenpolz Interview – Part Two

Alan Cathcart recently sat down with Hubert Trunkenpolz, new chairman of MV Agusta to discuss the Italian brand, and how it fits within the larger Pierer Mobility family. In the first part of the interview, Trunkenpolz talked about how the deal came about and how MV Agusta is modernizing its manufacturing processes. Read More: MV Agusta Chairman Hubert Trunkenpolz Interview – Part One Pierer Mobility Gains Majority Control of MV Agusta What Does The Future Have In Store For MV Agusta?