2010 Other Aprilia Dorsoduro750 on 2040-motos

Moto blog

2013 Moto Guzzi California 1400, Aprilia Caponord Confirmed for US

Piaggio confirmed it will introduce the new Aprilia Caponord 1200 and Moto Guzzi California 1400 to the U.S. market this fall. The announcement was made at Piaggio Group Americas’ dealer convention in Miami, Fla.

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

Aprilia’s Banned AD [Pics and Video]

The Italian motorcycle company Aprilia withdrew this advert following complaints from the Women’s Institute of Spain, whose advertising monitoring wing considered it to be sexist. Tag translation: “The Arrecife Range: Now several sizes smaller”, I thought Europeans were hip to this kind of thing… Check out the uncensored photo and a controversial Aprilia TV AD after the jump. Not so bad.