2005 Yamaha Road Star 1700 on 2040-motos

Yamaha Road Star tech info

Type:Cruiser

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

California Superbike School 2-day Camp at Silverstone

California Superbike School will be running a 2-day camp at Silverstone for the first time in the UK this August, offering riders a chance to enjoy extra track time while improving their skills in the art of cornering. Taking place on the all-new South circuit (1.9 miles long with 12 turns) students can ride their own bike or hire a fully prepared 2010 Yamaha R6 with the latest Dunlop Sportsmart tyres and fuel included. Already hugely popular with students returning year after year, previously the 2-day camps have been held in Spain during the spring.

Yamaha Named Strongest Motorcycle Brand of 2012 by Harris Poll

When you think of soft drinks, you picture Coca-Cola. When you think of cell phones, you picture the Apple iPhone. When you think of cookies, you picture Oreos.