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Moto blog

Motorcycle Ride for Diabetes

Photograph by: Roy Antal, Leader-Post By and large, motorcyclists are some of the most generous citizens in the world. Riding events all over the world bring in untold millions of dollars for numerous worthy charities. Keeping with this theme, one hardy Canadian rider is braving the Great White North’s frigid winter temperatures by riding his Harley coast to coast to raise awareness for diabetes, a disease that has seen a rapid explosion of new afflictions.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.