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This is Jorge Lorenzo’s New Motorcycle: Yamaha YBR250

You would figure a former MotoGP World Champion and one of the top motorcycle racers on the planet would have his pick for a streetbike. Not if he doesn’t have a motorcycle license and is practicing for his riding test however. In 2010 MotoGP Champion Jorge Lorenzo‘s case, his ride is the Yamaha YBR250.

Arai Helmet Sponsoring Upcoming Superbike Shootout Race Weekends

Arai Helmet has thrown its proverbial hat in the ring by signing up to sponsor the next two events of the new GEICO Motorcycle Superbike Shootout Presented by Yamaha. In addition, Arai has been named the official helmet of the series. The Arai Pacific Nationals will be hosted by the AFM next weekend, May 3-4, at Sonoma Raceway in Sonoma, California.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.