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Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.

EICMA 2013: 2014 Yamaha MT-07 First Impressions – Video

Fun, affordable, and exciting transportation are what many motorcyclists care about. Sportbikes are great and all, but if we’re honest, they’re a bit impractical. So when Yamaha introduced the MT-07 at EICMA this year, we took notice.

Yamaha Star Bolt Café Photos from Tokyo Motor Show

We received some positive feedback on our Google+ page when we first wrote about Yamaha‘s Star Bolt Café prototype, so we thought we’d share some new photos Yamaha released from the Tokyo Motor Show. Yamaha has made it clear the Bolt Café is only a reference model to showcase the customization potential of the Bolt. At its heart remains the Bolt’s 942cc V-Twin engine and double-cradle frame.