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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha Motor USA to Swallow Up Yamaha Canada

Yamaha’s board of directors has voted in transfer all shares of its Canadian subsidiary to its American subsidiary, a move which would give Yamaha Motor U.S.A. responsibility over the entire North American market. The proposed transfer, set to begin in December,  will make Yamaha Motor Canada a subsidiary of its American counterpart.

Isle of Man TT 2012: Supersport TT Race 1 Results

Padett’s Honda racer Bruce Anstey won the first Monster Energy Supersport TT race of the 2012 Isle of Man TT by a mere 0.77 seconds over rider Cameron Donald. The race could have been even closer if Gary Johnson, another Honda rider, hadn’t run out of gas on the final lap. Before he ran out of fuel, Johnson was in the mix with Anstey and Donald with just 0.62 seconds separating the three riders.