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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

2012 Yamaha TMax Scooter Unveiled At EICMA

Not one to rest on its laurels, Yamaha’s sportbike/scooter hybrid, the TMax, was unveiled earlier today at EICMA with a few important upgrades to keep it ahead of the competition. The most apparent change from the previous generation TMax is the redesigned bodywork, which boasts an even more aggressive look while maintaining the classic TMax looks. The distinctive double headlights, enhanced accent lines, and an upwards-swooping LED tail assembly all lend to highlight the TMax’s sporting nature.

Yamaha Champions Riding School Garage Sale This Weekend

As a former student, and later instructor, at the Yamaha Champions Riding School, it pained me to learn that the program has ceased operation. However, the school’s loss could be your gain, as Miller Motorsports Park will be holding a garage sale this weekend to move many of the assets from the school — yes, that includes motorcycles. The sale will be held this Saturday, December 7, in Team Garage 1004 at Miller Motorsports Park.