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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2011 Yamaha Vino Classic Recalled for Drum Brake Issue

Yamaha is recalling 2011 Vino Classic scooters because of a problem with its brakes. More specifically, the brake shoe linings may separate from the shoe due to a lack of proper adhesion, reducing brake performance and increasing the risk of a crash. The problem can affect both the front and rear drum brakes.

Yamaha Motiv – A Car From The Tuning Fork Company

According to reports from the Tokyo Motor Show Yamaha has announced preliminary plans to produce the Motiv, a lightweight, two-seater similar to a Smart car. The Motiv is apparently based on Gordon Murray Design‘s T25 and T27 concept cars and will apparently use Murray’s iStream assembly process. Sources say the vehicle is targeted for the European market and will be available in both electric as well as fossil fuel versions.