2011 Yamaha V Star 250 on 2040-motos

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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Dakar Begins This Sunday!

Dakar is an international, bad-ass, multi-day off-road event and if you’re not a fan you should be. Crossing the borders of Argentina, Bolivia and Chile the route takes motorcycle and ATV competitors through more than 5400 miles of extreme riding conditions. Competing cars and trucks go even farther.

Colin Edwards and Ben Spies Go on a Man-cation [Video]

The 2010 MotoGP season is less than a month away and Monster Yamaha Tech3′s Texas Twosome of Colin Edwards and Ben Spies decided to do some bonding with a little road trip man-cation in this video released by Yamaha Motor U.S.A. Okay, maybe Edwards was more into it than Spies was. Edwards is at his best in this video (“Ooh … it kinda tingles down below, you know?