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Yamaha Becomes First Official OEM Partner of AIMExpo

Just in time for this weekend’s DealerExpo in Indianapolis, the American International Motorcycle Expo (AIMExpo) announced today that Yamaha Motor Corporation, USA will use the event to introduce its 2014 products to the marketplace. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event, which is hoping to be a viable rival to DealerExpo as a powersports industry destination. Yamaha’s range of powersports products comprises both the Yamaha and Star motorcycle brands.

Master Of Torque: Motorcycle Anime By Yamaha Final Installment

If you’re into motorcycles, big, puppy dog eyes, dramatic Japanese dialogue with English subtitles, and subliminal Yamaha references then check out Master of Torque, Yamaha’s original anime series. The final installment in the three-part series is set to release tomorrow. Set in Tokyo, Japan in the year 2017, three years before the city’s hosting of the 2020 Olympic Games, the show focuses on the exploits of three young motorcyclists and highlights Yamaha’s FZ-09 and FZ-07.

Pirelli To Remain Tire Supplier For All World Superbike Classes Through 2018

Pirelli’s relationship with the World Superbike Championship started in 2004 and will carry on through 2018, as the Italian company will continue to supply tires for every class of the championship. What follows is the official Pirelli press release. Pirelli has been confirmed as the Official Tire Supplier for all classes of the eni FIM Superbike World Championship having won the tender organized by Dorna, promoter and organizer of the World Championship, in agreement with the FIM, the International Motorcycling Federation.