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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha Champions Riding School August Update

Our friends at the Yamaha Champions Riding School have been busy lately. Since moving to New Jersey Motorsports park in April, traffic has steadily risen, with June being sold out and July not far behind. August is very promising with some new ideas (one-day clinics to bring a more economical program to a larger group of riders) being inserted into the mix as well as a normal two-day school at the end of the month, which is already 80% full thanks to the yearly visit from the engineering department of Harley Davidson. Following August YCRS will have two schools the week directly after the AMA Pro races at NJMP.

Bolt Headlines Returning 2015 Models From Star & Yamaha

With all the excitement focused on the FZ-07′s stateside introduction, let us not forget these equally important models returning to Star’s and Yamaha’s 2015 lineup: the Bolt and Bolt R-Spec, the street-legal WR250R, XT250 and TW200, and the Blu Cru MXers; the 2-stroke YZ85/125/250, and 4-stroke YZ250F/450F. Bolt Like the FZ-09′s success, the Bolt is a smash hit for Star Motorcycles. So good, in fact, Star says the Bolt and Bolt R-Spec have been the best selling metric cruisers in all displacement sizes for the last 12 months ending in April of this year.