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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Trademarks Design for Three-Cylinder Sport-Tourer

Yamaha has registered a trademark for the design of a sport-touring model based on the FZ-09. Filed with European Union’s Office for Harminization in the Internal Market, the trademarked design reveals a brand new model sharing the same frame and engine as the FZ-09 (known in Europe as the MT-09.) Discuss this at our Yamaha FZ-09 Forum. The new model will likely be compete against motorcycles such as the Suzuki V-Strom 1000 and a rumored S1000RR-based model from BMW.

Americade Begins Tomorrow, Saturday June 1st

The “World’s Largest Touring Rally,” Americade, begins tomorrow, June 1. For the first time ever, the event will be a week-long event filled with guided rides, parties, events, giveaways, and so much more. Centered in and around Lake George Village in upstate New York, Americade takes full advantage of being on the doorstep of the Adirondacks, providing gorgeous mountain vistas and plenty of activities on and off the bike.