2012 Yamaha Royal Star Venture Hannigan Trike on 2040-motos

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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2012 Yamaha TMax Announced for Canada

Yamaha announced it is importing the newly updated for 2012 TMax maxi-scooter to Canada. First unveiled at the 2011 EICMA show, the 2012 Yamaha TMax received a sportier facelift and an updated 530cc engine Yamaha claims is lighter, more efficient and offers more torque at low- and mid-rpms compared to the 499cc engine found on the 2011 model. Yamaha claims the updated TMax can get up to 53 mpg, compared to the previous model’s 47 mpg claims.

New Lorenzo lids unveiled

HELMET MANUFACTURER X-LITE will be unveiling one of their top-of-the-range lids in a variety of colour schemes favoured by Fiat Yamaha MotoGP star Jorge Lorenzo.The X-802 is now available in the MotoGP star's black paint scheme, with the recognisable red 'X' on the crown. The back of the helmet features an 'Evolution of Lorenzo', which charts the transition of the Mallorcan from boy to worldwide phenomenon, in a Charles Darwin cartoon stylee.If that doesn't float your boat there will be more options: Lorenzo's Captain America paint scheme, seen at the Indianapolis GP, will be available by the end of the year, along with the NASA-style astronaut helmet used during Lorenzo's stunning victory at Estoril.The helmet is priced at 484 euros (£442) on the European market.I feel a phone call coming on...