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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

EICMA 2013: 2014 Yamaha MT-07 And MT-09 Street Rally

Yamaha teased us with the “Rise Up Your Darkness” campaign, first introducing the FZ-09 (called the MT-09 in Europe) and its three-cylinder engine packaged in a naked frame. Now Yamaha has introduced the next motorcycle in the Darkness collection, the MT-07, effectively the MT/FZ-09′s little brother. Designed to “bring fun, affordability and enjoyment back to the street,” the MT-07 is powered by a brand new, 689cc parallel-Twin with 270-degree crank incorporating Yamaha’s “crossplane philosophy” of developing linear torque for smoother power application.

Who To Watch In AMA Pro SuperSport

America’s road racing champions of tomorrow are racing in AMA Pro SuperSport today, and their season kicks off this weekend at Daytona International Raceway. With events on both Friday and Saturday, there are plenty of chances for glory for the 48 competitors entered. AMA Pro SuperSport is the most unpredictable class and the racing gives a chance for riders in the large fields to step up and prove they have what it takes. A great example is reigning AMA Pro GoPro Daytona SportBike Champion and current SuperBike pilot Cameron Beaubier, who cut his teeth in his two-victory, two-pole season in 2010.