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Ben Spies Video Interview on 2012 MotoGP Season [Video]

Yamaha Factory Racing today posted on its YouTube page a video interview with Ben “Elbowz” Spies, in which Spies discusses the soon to start 2012 season of MotoGP. In his usual calm, cool and under control manner Spies speaks frankly on how he prefers the 1000cc GP machine, saying it suits his style (elbows out!) better than the previous seasons’ 800cc bikes because the extra torque and horsepower of the liter-class bikes are, essentially, better matched to his physical stature. Spies also answers honestly the question of who he thinks he needs to keep an eye in 2012, including his teammate, Jorge Lorenzo.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Becomes First Official OEM Partner of AIMExpo

Just in time for this weekend’s DealerExpo in Indianapolis, the American International Motorcycle Expo (AIMExpo) announced today that Yamaha Motor Corporation, USA will use the event to introduce its 2014 products to the marketplace. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event, which is hoping to be a viable rival to DealerExpo as a powersports industry destination. Yamaha’s range of powersports products comprises both the Yamaha and Star motorcycle brands.