2008 Yamaha Road Star on 2040-motos

Yamaha Road Star tech info

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Moto blog

Third Annual True American Heroes Weekend Hosted By Kenny Roberts

The Third Annual True American Heroes Weekend hosted by Kenny Roberts begins Thursday evening, May 8. Sponsored by Yamaha, the fundraising event held at Kenny Roberts’ ranch in Modesto, California, benefits Welcome Home Heroes and the Cpl. Michael D.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Quiz Toseland via Facebook

THE YAMAHA WSB squad have opened an online Q+A session through social networking website Facebook, where fans can put questions to former two-time World Superbike Champion James Toseland. So now's your chance to get in there and quiz JT over anything you like - within reason. You've until Thursday 11th Feb to register you questions online.