1999 Yamaha Road Star 1600 Silverado Xv16atl on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Jorge Lorenzo Re-enacts MotoGP Race Start on Barcelona City Street

Get the Flash Player to see this player. Morning commuters in Barcelona got a little surprise yesterday from Yamaha and Jorge Lorenzo as the reigning MotoGP Champion and his crew re-created their usual race start ritual on a public street in front of the iconic Sagrada Familia. The roar of Lorenzo’s Yamaha YZR-M1 drew people’s attention as mechanics, data engineers and a lone Brolly Girl emerged.

MotoGP Axes Claiming Rule and Adjusts Moto2 Engine Swap Fees

The International Motorcycling Federation‘s Grand Prix Commission officially annulled MotoGP‘s Claiming Rule. Effective immediately, teams using the official spec Magneti Marelli ECU hardware and software are exempt from having their engines claimed. Starting in the 2014 season however, the claiming rule will be cancelled completely.