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Moto blog

Yamaha Reports Q1 2012 Results

Yamaha reported a 5.3% decrease in worldwide motorcycle sales over the first quarter of 2012 despite a 25% increase in North American sales. In the quarter ended March 31, 2012, Yamaha sold 1.599 million motorcycles worldwide, down from 1.689 million motorcycles sold over the same quarter in 2011. Most of the decline was due to Yamaha’s performance in the Asian market.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

On-Board Lap Of Circuit Of The Americas With Dani Pedrosa

Some MotoGP teams including Repsol Honda, LCR Honda and the Factory Yamaha squads tested at the Circuit of the Americas track in Austin, Texas to gather crucial data leading up to the race there April 19-21. Ride along with Dani Pedrosa and his Honda RC213V as he takes you around for a lap of America’s world-class racetrack.  Get the Flash Player to see this player. The video starts with Pedrosa leading new teammate Marc Marquez through the first half of the track.