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Yamaha Trademarks YZF-R3

Yamaha has filed for a trademark with the European Union for the names “YZF-R3” and “R3“. The trademark applications were filed Jan. 6 and are still under review, but once approved, we should expect Yamaha to introduce a new YZF-R3 soon after.

Top Five Global Motorcycle Companies Ranked

- Honda Motor Company Limited - Yamaha Motor Company Limited - Hero MotoCorp Limited - Bajaj Auto Limited - Harley–Davidson Incorporation According to Research And Markets, who bill themselves as “The World’s Largest Market Research Store,” these are the top five companies of the global motorcycle industry, with data collected from 2006 – 2011. The study itself is several chapters deep and must be purchased (you can do so at the link above), but in short, Research And Markets have compiled a study observing the evolving global motorcycle industry, its competitive landscape, and the corporate and marketing strategies adopted by the motorcycle companies as some of the factors to have remarkably impacted the global motorcycle industry dynamics. Developing regions, such as Asia and Latin America, which perceive two-wheelers as a basic mode of transportation, are expected to remain the most promising markets for scooters, light motorcycles, and mopeds.

Motorcycle.com Adds a New Editor

While some moto publications are cutting back and constricting, Motorcycle.com is proud to announce the addition of a new editor to our masthead. MO readers, meet Jon Langston, our new Associate Editor. I knew Langston was a cool cat when I first met him at the Harley-Davidson Blackline unveiling in January 2011.