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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

EICMA 2013: Yamaha Reveals the Tricity

Today, at the EICMA 2013 show, Yamaha unveiled what it is calling a new direction in its urban commuter category. The Tricity is a LMW (Leaning Multi Wheel) scooter aimed at folks who previously may not have considered a two-wheeled alternatives to public transportation. Follow the rest of our 2013 EICMA show coverage Yamaha claims the three-wheeled Tricity is more agile than other manufacturers’ trike scooters.

A MotoGP rep for under £100?

OK, so it's only for kids, but the new Yamaha M1 WGP 50th Anniversary Balance Bike is still quite cool. Aimed at kids between 2 and 6 years old, it's the same Kiddimoto superbike design that's been around for a few years, and costs the same as the standard Kiddimoto. Which means you effectively get the special graphics and Yamaha branding free of charge.