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EICMA 2013: Yamaha Reveals the Tricity

Today, at the EICMA 2013 show, Yamaha unveiled what it is calling a new direction in its urban commuter category. The Tricity is a LMW (Leaning Multi Wheel) scooter aimed at folks who previously may not have considered a two-wheeled alternatives to public transportation. Follow the rest of our 2013 EICMA show coverage Yamaha claims the three-wheeled Tricity is more agile than other manufacturers’ trike scooters.

Yamaha Named Strongest Motorcycle Brand of 2012 by Harris Poll

When you think of soft drinks, you picture Coca-Cola. When you think of cell phones, you picture the Apple iPhone. When you think of cookies, you picture Oreos.

EICMA 2013: 2014 Yamaha MT-07 And MT-09 Street Rally

Yamaha teased us with the “Rise Up Your Darkness” campaign, first introducing the FZ-09 (called the MT-09 in Europe) and its three-cylinder engine packaged in a naked frame. Now Yamaha has introduced the next motorcycle in the Darkness collection, the MT-07, effectively the MT/FZ-09′s little brother. Designed to “bring fun, affordability and enjoyment back to the street,” the MT-07 is powered by a brand new, 689cc parallel-Twin with 270-degree crank incorporating Yamaha’s “crossplane philosophy” of developing linear torque for smoother power application.