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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Runaway Bus Crashes Into Russian Yamaha Dealership

In July, we reported an incident in Italy involving a Lamborghini crashing into a BMW dealership and damaging several motorcycles. A similar incident happened last weekend in Russia after a runaway bus plowed into a powersports dealerships that sold Yamaha, Can-Am and Honda products. According to Russian news source 35Media.ru, an off-duty police officer spotted a bus careening down a street in Cherepovets, Russia, on the evening of Aug.

2014 AMA Supercross – Arlington Results

James Stewart‘s hot streak continues with his second-consecutive win and fourth AMA Supercross podium in five weeks after an impressive effort at Cowboys Stadium in Arlington, Texas. Fresh off of signing a contract extension with Yoshimura Suzuki, Stewart took control of the Arlington main event on the third lap, passing holeshot-taker Ryan Dungey and running away with the win. With his win last week at San Diego, Stewart becomes the first rider to win back-to-back races this season and establishes himself as a championship contender as we approach the mid-way point of the 2014 season.