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MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

Yamaha Motor USA to Swallow Up Yamaha Canada

Yamaha’s board of directors has voted in transfer all shares of its Canadian subsidiary to its American subsidiary, a move which would give Yamaha Motor U.S.A. responsibility over the entire North American market. The proposed transfer, set to begin in December,  will make Yamaha Motor Canada a subsidiary of its American counterpart.

You want a nice little car, you do.

We ran a couple of stories last week - both, coincidentally, about new Kawasakis. One was the first peek of the new ZX10R – hot stuff you’d imagine – the other, the new W800 retro parallel twin. I suppose it shouldn’t have shocked us, which story was most popular in terms of hits but it really does mark a seismic shifts in British biking attitudes that the W800 story doubled the hits of the ZX10 piece.