2012 Yamaha Other on 2040-motos

Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

The perfect classified advert

Forget “One careful owner, low mileage, full service history” – when it comes to penning classifieds we can all learn from Kyle Miller and Joe Strachila who’ve plundered their marketing genius to come up with the best scooter advert we’ve ever seen. The pair, from Seattle, became an internet sensation last year when they created a hyperbole-packed ad for $700-worth of frankly rubbish 1995 Pontiac Grand-Am. Now they’ve pulled the same trick to get rid of a Y2K Yamaha SH50 (the comically-named ‘Razz’), advertising it on Cragslist as “the fulfilment of your wildest fantasies”.

Yamaha Champions Riding School To Sell Hang Dry Leather Driers

Riders who sweat in their leathers – and who doesn’t at a track day or race – know how nasty damp leathers can get if not dried properly. Of course, there’s always the tried-and-true technique of hanging them up in your garage, but that can take days. What if you only have an hour?