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Yamaha to Cut Motorcycle Production in 2009

With mounting inventories coupled with a drop in demand, Yamaha will be cutting its motorcycle production in Japan by 24 percent this year or to about 260,000 total units; one newspaper reported this would be a 40-year low for the manufacture. Yamaha plans to cut production for motorcycles and other products by 30 percent in the Americas, 20 percent in Europe but will maintain production levels in Asia where demand has not dropped off. The company is forecasting its group sales to fall 22 percent with an operating loss of about $300 million.

2014 Daytona Bike Week Activities

Shake off the winter doldrums at Daytona Bike Week, one of America’s biggest motorcycling events, running March 7-16. The 73rd running of the Daytona 200 is a big draw, but it’s just one of the events being held through the week. Other highlights include the AMA Motorcycle Hall of Fame Breakfast at Daytona featuring Craig Vetter and the Bike Week premiere of the acclaimed film “Why We Ride.” Top 10 Things to Do During Daytona Bike Week Here are just some of the events planned for the 2014 Daytona Bike Week.

Rumor Mill: Yamaha To Make R400 and R650

Yamaha is set to put into production two new sporty bikes — the R400 and R650 —  according to “Young Machine” a Japanese motorcycle magazine. If true, this would fill a huge void in the manufacturer’s beginner sportbike bike lineup. It would make sense, considering the success of Suzuki’s SV650 (which later morphed into the Gladius and is now the SFV650), Kawasaki’s Ninja 650 (ER-6 in other markets), and even Honda’s CBR500R.