2012 Yamaha Fjr1300a on 2040-motos

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Yamaha Files Suit Over Scooter Design

Yamaha has filed a lawsuit against a pair of Japanese companies alleging their electric scooter copies the design of the Yamaha Gear BX50 scooter. The Yamaha Gear  BX50 (pictured left above) is a 50cc four-stroke scooter sold in Japan as a commercial-use model, aimed for small business such as newspaper distributors. Yamaha has been offering the BX50 (and the BX50N variant) since 2007, selling 39,917 units as of December 2011.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Reports Q2 2011 Results

A drop in net sales, an appreciating yen and the fallout from the March 11 earthquake and tsunamis in Japan contributed to a 4.6% drop in profit for Yamaha Motor Co. over the second quarter of 2011. Over the quarter ended June 30, 2011, Yamaha saw a 5.9% drop in net sales compared to the same period in 2010.Yamaha reports sales of 344.5 billion yen (US$4.48 billion) over the second quarter, compared to the 366.3 billion yen (US$4.77 billion) reported in the same quarter in 2010.