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Polaris Acquires French Quadricycle-maker Aixam Mega

Polaris has added another brand to its growing list of acquisitions, buying out Aixam Mega S.A.S., a French manufacturer of light-duty commercial vehicles and quadricycles – small four-wheeled enclosed vehicles that can be driven, in some markets, without an automobile driver’s license. Aixam Mega joins Polaris’ portfolio which already includes Victory Motorcycles, Indian Motorcycles, electric vehicle makers Global Electric Motorcars and Groupil. Like GEM and Groupil, Axiam Mega produces small vehicles, though its products include both electric and diesel-powered vehicles.

Victory Strengthens Sponsorship of Bellator MMA

Victory Motorcycles has taken a page out of Harley-Davidson‘s marketing playbook, signing a new sponsorship agreement with Bellator MMA, and becoming the mixed martial arts promotion’s official motorcycle brand. The partnership is similar to Harley-Davidson’s arrangement with Bellator’s chief competitor, the Ultimate Fighting Championship. The two brands started their relationship last August with some cross promotion including branding the walkway to the cage as “Victory Lane.” Beginning with the premiere of Bellator’s tenth season on Feb.

2013 Dakar Rally Results

Cyril Despres won his fifth career Dakar Rally while helping KTM win for the 12th consecutive time, in taking the motorcycle class in the 2013 edition of the famed off-road race. KTM was again the dominant manufacturer with the top five finishers in the motorcycle class riding motorcycles from the Austrian manufacturer. Despres finished with an overall time of 43:24:22 for the win, including a 15-minute penalty for swapping an engine after the one he was using in his KTM 450 Rallye failed.