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Victory Strengthens Sponsorship of Bellator MMA

Victory Motorcycles has taken a page out of Harley-Davidson‘s marketing playbook, signing a new sponsorship agreement with Bellator MMA, and becoming the mixed martial arts promotion’s official motorcycle brand. The partnership is similar to Harley-Davidson’s arrangement with Bellator’s chief competitor, the Ultimate Fighting Championship. The two brands started their relationship last August with some cross promotion including branding the walkway to the cage as “Victory Lane.” Beginning with the premiere of Bellator’s tenth season on Feb.

2014 AMA Supercross – Las Vegas Results

Ryan Villopoto capped off his fourth-consecutive AMA Supercross championship with an impressive victory at the season finale at Sam Boyd Stadium in Las Vegas. The Monster Energy Kawasaki rider clinched the title at last week’s New Jersey round so he didn’t have to prove anything in Vegas. But he did, leading all 20 laps and winning by nearly 14 seconds.

Just Finishing is a Victory: Filming the Ironman Triathlon [Video]

A 2.4-mile swim, a 112-mile bicycle ride and a 26.2-mile run. That is what defines the Ironman Trianthlon, one of the most physically grueling competitions in the world, a race so harsh, the sport’s mantra is “Just Finishing is a Victory.” Victory Motorcycles has released a video showing a different side of the famous Ironman World Championship at Kona, Hawaii, taken from the perspective of the motorcycle-riding camera operators which film the  annual race. Victory sponsored some of the camera teams that filmed this year’s race for outlets such as NBC television and the 12-minute video shows some of the work that goes into this subset of motorcycle riding.