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Urals Parade Through Sochi Olympic Ceremony

With the start of the Sochi winter olympics upon us, reports have gone rampant about the terrible conditions some athletes and media have experienced so far. Lost in all the hoopla is the participation of 20 red Urals in the Olympics opening ceremony. A spectacular procession of the legendary sidecar motorcycles across the ice of the Fisht stadium symbolized one of the achievements in Russia’s post-WWII reconstruction history and gave Ural a moment of recognition in front of an international audience.

Ural Reports Continuing Sales Growth

Ural is reporting today an 11% sales growth for Q1 over the same period from the record year of 2012. “It’s been a very long winter for the most part of the country, not surprisingly 75% of our sales during these months were models with on-demand 2WD, which is known for all-weather and snow capability,” says Madina Merzhoeva, Ural’s Vice President. “Sales were up every month of Q1, but March turned out to be a bit more challenging.

Russian Motorcycle Racers Carry Sochi Olympic Torch

A pair of Russian motocross racers took part in the Olympic torch relay this week, carrying the Olympic flame on their motorcycles on its way to Sochi. On Dec. 15, Russian sidecarcross racer Evgeny Scherbinin (pictured above) carried the torch into Kamensk-Uralsky, an industrial city described as the birthplace of motorcycling in the region.